Product Strategy and Design for National Education Programs

Our founder acted as the Design Manager for the Kampus Merdeka (MBKM) program in Indonesia. He played a pivotal role in creating a comprehensive product ecosystem that facilitated collaboration between students, companies, and lecturers/universities.

For two years his team at GovTech worked at a dynamic pace, building fast, (and in many cases also failing fast) all to achieve the primary goal of providing students with valuable out-of-campus experiences.

Forged in a habit of experimentation, failure and unrelenting drive, the team successfully designed an ecosystem of multiple digital platforms for more than a million university students, thousands of lecturers and hundreds of the top companies in Indonesia.

Our ecosystem includes platforms for:
- University students
- Companies
- Lecturers and Education Professionals
- Mentors
- Program administrators

Key Responsibilities:
- Managing a talented design team to create user-friendly, intuitive, and innovative digital platforms.
- Collaborating with government policy and program makers to ensure alignment with the overall objectives of the initiative.
- Developing a cohesive product vision and long-term strategy for the growth and success of the higher education platforms.
- Creating an engaging and consistent digital identity that resonated with the target audience and stakeholders.
- Establishing a scalable design system to ensure consistency across all products and platforms.

Successfully designed and implemented multiple platforms that supported the triple helix model, fostering collaboration between academia, industry, and government.

Developed a product ecosystem that facilitated seamless interaction between students, companies, and lecturers/universities, resulting in 100,000+ of out-of-campus experiences for students per year

Created a design system for Kampus Merdeka that ensured a consistent and scalable user experience across all platforms, improving overall user satisfaction and engagement.

Established strong relationships with government policy and program makers, leading to better alignment between the platform design and the objectives of the Kampus Merdeka program.